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On May 24, Union Rescue Mission CEO Andrew Bales issued an emergency appeal for donations through his blog, Twitter, Facebook, text messages and snail mail. Unless the organization could raise $2.8 million by June 30, the end of its fiscal year, officials feared they would have to close Hope Gardens. As a result of this effort, the Save Hope Gardens fundraising campaign raised $3,821,860.50 in 37 days across seven different communication channels.
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Margaret Battistelli Gardner
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