Meet Our Advisors: Clint O’Brien

“So our advice to nonprofits is, by all means, go ahead and establish a presence on Facebook and the other major social networks to build and (to some extent) control your brand and message. But don’t over-invest your time or resources, because the benefits you will receive are limited to branding and buzz-building, which won’t move the needle for your organization, financially speaking. Better to keep your resources focused, for now at least, on the many tried-and-true online fundraising methods that continue to produce great results for most nonprofits.