Meet Our Advisors: Clint O’Brien

“Meantime, we are all scouring the case studies for models that might some day turn these social networks into viable fundraising platforms, and when these models are discovered, there will be plenty of opportunities for nonprofits to jump on that bandwagon.”

Best advice you can give fundraisers: “Focus more of your resources on e-mail strategy, even more than you do on your Web site strategy. Cultivate your e-mail list with compelling content and meaningful invitations to interact with you and your cause, as tangibly and often as possible. Remember that as people have gotten so darn busy, they have less and less time to visit Web sites — yours or anyone else’s — but we all mostly still read our e-mail, because if we weren’t interested in your e-mail messages we would have unsubscribed by now since it’s so easy to do.