Meet Our Advisors: Clint O’Brien

“So cherish the permission that we have given to you to communicate with us via our private e-mail inbox. It’s not something we do lightly anymore, so it probably means we care a lot about the great work you are doing to make a better world. But while you are telling me about your wonderful cause, remember that you should put me — your individual supporter — at the center of the universe. Do not put your organization and its needs at the center of the world. Only by showing me how supporting your cause and organization will empower me and, ultimately, benefit me, by making a better world for me and my children and our shared, positive value system, only then can you really get my full attention and unleash my full energies to help you and the cause. Then I’ll help you in a big way, and I’ll recruit my friends and family to help you, too. I will become an evangelist for you.”