Meet Our Advisors: Clint O’Brien

How do you see social networking working for nonprofit organizations and their fundraising efforts?: “Put me down as a skeptic, albeit a hopeful one. So far, online social networks such as Facebook and MySpace that eschew e-mail and rely instead on internal messaging, ‘friending’ and profile pages have proven to be a disappointing platform for nonprofit fundraising. The notable exception is in those rare cases when benefactors — especially the Case Foundation’s very generous Giving Challenge and a modest prior effort by actor Kevin Bacon — artificially stimulate the platform by offering huge cash incentives.