Meet Our Advisors: Katya Andresen

What is Network for Good: “We’re a nonprofit that helps other nonprofits raise money. We make it simple and affordable for all nonprofits, of any size, to recruit donors and volunteers via the Internet.”

How do you see social networking working for nonprofit organizations and their fundraising efforts: “Social networking is simply the phenomenon of people online connecting to others. So think of your social-media strategy not as a tool set, but rather a conduit to living beings who want to engage. If you are in a position to do that as an organization, then it is worth your time to experiment. If you’re not doing that now in your conventional outreach, then think twice. You need a genuine urge and ability to start a conversation with supporters in order to succeed.”