Meet Our Advisors: Shaw Drummond
By
Melisssa Busch
, Associate
and Fundraising Success
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Define Fundraising 2.0: “Using the wired and unwired virtual world to build new types of relationships and the affinity of a broader community, while integrating these new constituencies into online and offline fundraising tools and methods. Web 2.0 should be leveraged to attract and build an entirely new network of like-minded individuals, but you still have to get them to click the donate button.”
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Melisssa Busch
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