Meeting Donor Demands
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“What do donors want? Some of them want to be treated as investors. … If you want to reach these donors, you need to think of them as investors, and their gifts as investments. It comes down to two things:
1. How you frame the offer. Emphasize effectiveness, efficiency, and impact. That doesn’t mean you forget the old-fashioned emotional appeal, but you also need to prove that their gift will cause something good to happen.
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- People:
- Jeff Brooks
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