Above and Beyond

Getting people to write checks to support your organization can be tough. But what of those folks who already are writing you a check every year? What of your members?

Membership-based organizations offer a variety of benefits to members, but the support can’t — or shouldn’t — stop there. Loyal-member lists often offer the best leads for potentially larger gifts, but the question is how to get members to see the “added benefit” of giving above and beyond their membership dues.