Above and Beyond
Members aren't always anxious to give donations in addition to their annual dues.
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Offering members premiums such as hats or umbrellas, as many
environment-focused organizations do, often can encourage an upgrade in membership level, as well. However, many development professionals are leery of getting their donors “addicted” to the premium model, making it increasingly harder to retain and upgrade them.
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- Companies:
- World Wildlife Fund
E
Abny Santicola
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