Above and Beyond
Members aren't always anxious to give donations in addition to their annual dues.
In general, individuals who sign up for value memberships can be a challenging demographic when it comes to fundraising outside of member dues.
“Most of those people are members because they made a value purchase. And so that isn’t necessarily the key group you’re looking for when you’re looking for donations,” Healey says.
- Companies:
- World Wildlife Fund
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