Above and Beyond
Members aren't always anxious to give donations in addition to their annual dues.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Still, he cautions that you shouldn’t overlook this segment when fundraising. In his experience, fundraising from members still yields better response rates than sending out a cold mailing to a rented list.
“With a normal acquisition mailing, you’re very pleased if you get 2 percent. With the membership mailing, we would expect a 4 percent to 6 percent response,” he says.
0 Comments
View Comments
- Companies:
- World Wildlife Fund
E
Abny Santicola
Author's page
Related Content
Comments