Above and Beyond

“Once they start making gifts of $100 or more, then we say, ‘OK, membership isn’t the issue anymore.’ We want to work on the philanthropic side, and there the message is not, ‘You get this benefit by giving at this level.’ The message is, ‘We want you to help the zoo, we want you to support the zoo, we want you to make the zoo a stronger organization,’” Healy says.