Membership 2.0: A Socially Networked Museum Membership

Membership organizations looking for ways to entice constituents who have demonstrated an interest in their organization but haven't made the commitment to join are sure to find inspiration from the Brooklyn Museum, which recently launched a socially networked museum membership called 1stfans.

Brooklyn Museum launched 1stfans on Dec. 5, 2008, on its blog and officially launched the program at the museum at its January Target First Saturdays, an evening of free programs of art and entertainment. 1stfans membership offers the opportunity to take part in monthly face-to-face events with museum staff and other museum members, and access to an exclusive, online relationship with the museum via social-networking sites like Facebook, Flickr and Twitter.