Membership 2.0: A Socially Networked Museum Membership
To learn more about the initiative, we spoke with William D. Cary, membership manager for the Brooklyn Museum.
FundRaising Success: What is 1stfans, and why was it started?
William Cary: 1stfans is the first socially networked museum membership. It is a $20, paperless membership that offers monthly events at the museum and access to online content via the social-networking Web sites Facebook, Flickr and Twitter. Shelley Bernstein, our chief of technology, and I created the group together, and the two of us maintain it.
FS: What demographic are you trying to reach with this initiative?
WC: There are two primary demographics we’re trying to reach with 1stfans. The first are our monthly Target First Saturday visitors, who repeatedly come to the museum for this free event but have not, historically, joined the museum as members. The second group is our Web followers, who live both near and far, and enjoy our online initiatives but also have not, historically, joined as members.
