Membership 2.0: A Socially Networked Museum Membership

FS: What have your experiences with it been like so far?
WC: Our experience so far has been exciting and encouraging for us and for the museum. It is a tremendous amount of work-hours for Shelley and me, but we have enjoyed getting to know 1stfans both face-to-face and via their online profiles. They communicate with us constantly, and vice versa. It has changed the way our museum interacts with its members.

FS: How many people are 1stfans members?
WC: We have had 262 people join 1stfans since the program launched on December 5. They hail from 14 states, nine countries and four continents.

FS: What is some advice you can share with other organizations interested in starting an initiative like this? What things should be in place?
WC: I don't think we can speak for other institutions, since we are trying to reach two demographic groups that are very specifically related to what we do here at the Brooklyn Museum. Again, we created the program in response to two trends that we were seeing at the museum.