Men and Women Equally Likely to Include Charity in Estate Plans
Donors with a charitable bequest cite confidence in charities ability to deliver services, desire to help those with less as key motives for giving, Center on Philanthropy study finds
“For fundraising professionals, the study has several potential implications. For example, if appropriate for their organization, they could appeal to people who are likely to have a will but not a bequest by emphasizing how their work meets people’s material needs,” says Ken Ramsay, founder of Legacy Leaders. “Feeling a responsibility to help the less-well-off in our society and wanting to provide for people’s needs are dominant reasons for giving to charity for people with a will but with no charitable bequest.”
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