Social Engagement
Mercy Corps takes on two new projects that will enhance its mission, encourage advocates in its campaign against world hunger and poverty and, in time, produce a new crop of deeply involved donors.
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“Young people just don’t have a lot of money, and we’re not expecting them to be a major part of our fundraising strategy,” he says. “What we’re looking for is another way to achieve our mission, and that’s to build a new constituency of people in the United States who care about our work.
“The payoff would be a more enlightened and engaged citizenry,” he adds. “Ultimately, it would mean more donations and an increase in the percentage of the U.S. federal budget spent on humanitarian missions.”
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David Mckenna
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