Social Engagement

Preparedness is key, De Galan says. Let’s say you normally raise $5,000 to $6,000 a day online and suddenly are faced with processing $1 million in donations in one day. When this happens, you’d better have people on staff who have created a Web site, or sites, flexible enough to handle a burst of altruism. You’d better have a phone system that works smoothly when the volume of calls soars. And you’d better have managers with the ability to quickly hire new people who can handle a huge volume of donations smoothly enough to keep would-be donors from getting frustrated.