Social Engagement
Mercy Corps takes on two new projects that will enhance its mission, encourage advocates in its campaign against world hunger and poverty and, in time, produce a new crop of deeply involved donors.
“We’ve always prided ourselves on first being really prepared to react and then, when the disaster hits, acting very quickly,” De Galan says. “We have all our money-raising systems ready to go, whether it’s online or direct mail or telemarketing.”
An integration challenge
However, De Galan concedes that integrating the many channels through which gifts are received — especially in the frenetic environment of a disaster scenario — can be a challenge.
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