Social Engagement

“If you’re not calling your corporate contacts within a couple of hours after a disaster hits, they’re going to use somebody else,” he says. “You’ve got to have the contact information at your fingertips at all times and be ready to react.

“If you’re off skiing in the Rockies and disaster hits and you’re not ready to deal with it,” he cautions, “you’re going to miss out on a lot of money.”