Social Engagement
Mercy Corps takes on two new projects that will enhance its mission, encourage advocates in its campaign against world hunger and poverty and, in time, produce a new crop of deeply involved donors.
“How do you make real for donors what we do in Sudan or Uganda?” De Galan asks, and then answers his own question: “We need to be pushing hard and using a combination of Internet, video and really good storytelling to make experiences real without donors actually going to those places.”
If Mercy Corps has been innovative in any way, De Galan says, it’s been in demonstrating how fundraisers can use speed to make their strategies more successful.
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