Social Engagement

“In football you can put in a lot of fancy plays, double reverses and flea-flickers, but if you don’t block and tackle, you won’t win a lot of games,” De Galan says.

“It’s the same way in fundraising. You can have a really great Web site, and you can be doing mobile-phone giving — and we’re absolutely investing in that — but if you’re not doing basic, strong relationship building, especially with major donors, getting out and talking with them, having a cup of coffee with them, you’re not going to have a lot of success.”