Mercy Home’s Shamrocks for Kids campaign is a study in successful multichannel fundraising.

By Nicole Rollender

“Our thought was that since our donors are, on average, older, they may not have a connection with Dennis Farina, but the package without the lift note had a lower response rate than the one with a lift note,” Schoewe says. “That showed the celebrity endorsement did help, even with donors already familiar with us.”