Better Than a Four-Leaf Clover

For the 2005 campaign, there was record traffic to Mercy Home’s Web site pre-campaign to peak-campaign; the number of site visitors tripled from 5,500 to 17,000. The number of Web donors more than tripled from an average of 10 per week to 38. Although Mercy Home secured 7,534 new e-mail addresses, many were only seeking a free shamrock pin.