Better Than a Four-Leaf Clover

“Last year we tried giving away pins in exchange for an e-mail address, but this year we’re going to require the same donation as on the street to prevent getting overwhelmed by freebie seekers,” Schoewe says.

Total revenue from the Web last year was $9,535 from 267 donors, 266 of whom were new to Mercy Home, with an average gift of $35.71.