Better Than a Four-Leaf Clover
Mercy Home’s Shamrocks for Kids campaign is a study in successful multichannel fundraising.
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In 2005, Mercy Home’s radio sponsor donated PSAs and dedicated the weekend before St. Patrick’s Day to publicize the Shamrocks for Kids event and campaign. Local TV stations also donated PSAs.
While the Shamrocks for Kids event has stayed static, the campaign around it has been successful in generating revenue. In 2004, the campaign generated total revenue of $102,000, and jumped to $227,000 in 2005.
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- Places:
- Chicago
Nicole Rollender
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