Better Than a Four-Leaf Clover
Mercy Home’s Shamrocks for Kids campaign is a study in successful multichannel fundraising.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Mercy Home’s direct-marketing team originally wanted to create a Christmas-season mailing around the A Touch of Green event to raise awareness. Since Mercy Home sends a majority of its direct mail out during the Christmas season, that seemed like the best time to focus efforts on creating a campaign around A Touch of Green.
0 Comments
View Comments
- Places:
- Chicago
Nicole Rollender
Author's page
Related Content
Comments