Better Than a Four-Leaf Clover

“But we came to the conclusion that there’s so much competition for attention during the Christmas season, it would be better for us to focus on a time of the year that wasn’t so heavily trafficked, and we already had media partners that were interested in participating,” Schoewe says.

Ultimately, the team created Mercy Home’s first-ever multichannel marketing campaign, Shamrocks for Kids, which kicked off in early February 2004.