Better Than a Four-Leaf Clover

Campaign objectives included building awareness about Mercy Home’s mission, especially among Chicagoans; acquiring new regional and national donors while still engaging existing Chicago-based donors; and raising money to remodel one of its 14 homes.Mercy Home’s development staff leveraged elements already in place for its St. Patrick’s Day event, including free radio public-service announcements, street banners and volunteers who sold shamrock pins with green ribbons on the street.