Better Than a Four-Leaf Clover

“All these components have increased our donors’ interest and increased the interest of sponsors to hop on board,” Schoewe says.

Revenue sponsorships totalled $76,000 in 2005, and in-kind sponsors (products, entertainment services and media partnerships) totalled $18,225. Corporate sponsorships tripled after Mercy Home had more to offer in terms of a multichannel campaign, Schoewe says.