Merkle Acquires CognitiveDATA

May 18, 2009 — Merkle (www.merkleinc.com), one of the nation’s largest and fastest growing database marketing agencies, announced the acquisition of Little Rock, Ark.-based CognitiveDATA, a marketing technology company with award-winning, data quality innovations that help recognized retailers, insurance providers, nonprofits and financial services organizations ensure the accuracy of mail files and eliminate waste in their direct mail programs.