Merkle Acquires CognitiveDATA

Under the agreement, CognitiveDATA will remain a separate brand and will operate as a wholly owned subsidiary of Merkle, continuing to go-to-market through both end-user clients and marketing service providers. Both companies are privately held and financial terms of the deal were not disclosed.

Both companies have established strong client bases and experienced steady growth in the past several years. Merkle is a top-25 ranked national marketing services agency based on revenue, according to an April 2009 report in Advertising Age magazine. CognitiveDATA, which ended 2008 with $19 million in revenue, has been recognized in the Deloitte Technology Fast 500 and its impressive growth earned it a mention in the Inc. 500 rankings in both 2007 and 2008.