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www.merkleinc.com<%2Fa>),%20one%20of%20the%20nation’s%20largest%20and%20fastest%20growing%20database%20marketing%20agencies,%20announced%20the%20acquisition%20of%20Little%20Rock,%20Ark.-based%20CognitiveDATA,%20a%20marketing%20technology%20company%20with%20award-winning,%20data%20quality%20innovations%20that%20help%20recognized%20retailers,%20insurance%20providers,%20nonprofits%20and%20financial%20services%20organizations%20ensure%20the%20accuracy%20of%20mail%20files%20and%20eliminate%20waste%20in%20their%20direct%20mail%20programs.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fmerkle-acquires-cognitivedata-407173%2F" target="_blank" class="email" data-post-id="7196" type="icon_link">
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Merkle and CognitiveDATA first began working together on select business-to-consumer initiatives for major national corporations including DirecTV, GEICO and the Arthritis Foundation starting in 2007. This successful partnership work led to further joint efforts throughout 2008 and eventually resulted in Merkle’s acquisition of CognitiveDATA.
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