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www.merkleinc.com<%2Fa>),%20one%20of%20the%20nation’s%20largest%20and%20fastest%20growing%20database%20marketing%20agencies,%20announced%20the%20acquisition%20of%20Little%20Rock,%20Ark.-based%20CognitiveDATA,%20a%20marketing%20technology%20company%20with%20award-winning,%20data%20quality%20innovations%20that%20help%20recognized%20retailers,%20insurance%20providers,%20nonprofits%20and%20financial%20services%20organizations%20ensure%20the%20accuracy%20of%20mail%20files%20and%20eliminate%20waste%20in%20their%20direct%20mail%20programs.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fmerkle-acquires-cognitivedata-407173%2F" target="_blank" class="email" data-post-id="7196" type="icon_link">
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CognitiveDATA President and CEO Rod Ford said, “We are very enthusiastic about Merkle’s acquisition of CognitiveDATA. The purchase allows CognitiveDATA to create greater value for our existing and future clients by providing access to a larger pool of resources, yet will allow us to continue to operate as a separate brand and company. This is extremely positive news for both the company and our clients. Merkle is a perfect fit for CognitiveDATA and we are very excited about the future of our company and the product innovations we have in development.”
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