Merkle Acquires CognitiveDATA

Merkle President and CEO David Williams said, “Merkle and CognitiveDATA are a great fit from a technology and a services standpoint, and we have already built a solid foundation in our previous work together as partners. We see CognitiveDATA as a top-tier technology leader in data quality with a known brand and strong reputation. Their technology services and solutions continue to innovate and evolve, enabling national retailers, service providers and nonprofits to follow best practices and save thousands, and in some cases, millions in the execution of direct mail programs. Merkle’s support of CognitiveDATA is a natural progression for both companies, and we look forward to continuing to introduce new data-driven approaches and solutions to a wider group of marketers in the years ahead.”