Merkle Announces New Nonprofit Brand 'Do What Matters'

Merkle's new nonprofit brand "Do What Matters" is a reflection of its two decades of nonprofit work and its commitment and passion for helping charities. Merkle chose the tagline "Do What Matters" because it represents the following:

It's what you do to help people in need.
It's what donors do to make the world a better place.
It's what Merkle does to help its clients and partners.
It's helping spread the word and raise awareness.
It's helping everyday people donate to causes that matter to them.
It's helping achieve marketing and fundraising success.
It's helping you surpass your goals and pursue your missions.
It's keeping up the fights that matter.