Merkle Hires Angie C. Moore as Senior Vice President and General Manager for Fundraising Group

Angie Moore said, “Nonprofits are at a critical juncture. They must think differently and market in new ways if they expect to not only grow, but to even maintain the ongoing commitment of their donors. Merkle represents that difference and, in my opinion, is the only agency positioned to create that success from a strategy, service and product perspective. Today, effective fundraising is not only about demonstrating a strong return on investment, but also about creating relationships and staying relevant to constituents based on their individual needs, expectations, behaviors and attitudes using an array of traditional and new online web and social media strategies.”