Merkle Introduces Market Research Practice: Christine Baskin Appointed Vice President of New Group

A recognized market research leader, Baskin’s experience includes senior management roles at recognized firms. Baskin joins Merkle from BioVid, a market research firm in Princeton, New Jersey, where she managed a team of research professionals providing complex quantitative knowledge for pharmaceutical and biotech clients. Earlier, Baskin held senior positions at TNS Healthcare, Yankelovich and Knowledge Networks. Baskin’s research and consulting teams have provided detailed customer insights that influenced brand positioning and management, shaped new product development and drove highly informed direct-to-consumer initiatives.