Merkle Introduces Market Research Practice: Christine Baskin Appointed Vice President of New Group

Merkle Chairman and CEO David Williams said, “Merkle’s Market Research Practice is a natural next step in the evolution of our business, and will effectively complement our existing and proven data, analytics, technology and agency services capabilities. The Market Research Practice will provide knowledge that will further enable Integrated Customer Marketing™ and help our clients optimize their strategies and business processes by leveraging known facts regarding consumer actions with new attitudinal insights. With these goals in mind, Christine Baskin was the clear choice to head our new practice, and she brings a long and successful career in the field of market research to Merkle.”