Merkle Introduces Market Research Practice: Christine Baskin Appointed Vice President of New Group

Ron Park, Merkle’s vice president, Quantitative Solutions Group, said, “At Merkle, market research is a logical extension of our core database marketing capabilities. While we have developed advanced approaches to determining and predicting actual behaviors, market research will determine why these actions are occurring. Combining observed behaviors of the consumer and the understanding of the needs and attitudes of those actions will enable us to build a more holistic view of the customer. Ultimately, this will allow marketers to better understand and optimize customer behavior.”