Merkle Introduces Market Research Practice: Christine Baskin Appointed Vice President of New Group

Christine Baskin said, “Joining Merkle to start the new Market Research Practice is an extremely exciting opportunity for both myself and for the company. At its core, market research seeks to understand how a customer’s overt behavior is influenced by his or her attitudes and beliefs, and this understanding is often the missing piece of the marketing equation for many organizations. Based on our insights, for example, we can help brand and position products for specific market segments, improve results of nonprofit fundraising campaigns, and boost customer retention rates.”