Merkle Wins Three Philadelphia Direct Marketing Association “Benny” Awards
Marketing Agency Takes Home Honors for Work with Bank of America, Corporate Express and Volkswagen
The Benny competition has been a Philadelphia-area tradition for over 35 years. Experts from the Direct Marketing Association of Washington judged submissions among categories that included direct mail, Internet, multi-media, broadcast TV and print. Entries are accepted from individuals and agencies alike, and membership in the PDMA is not required. This year, the PDMA received more than 65 submissions for direct marketing work that took place during 2008.
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