Merkle Wins Three Philadelphia Direct Marketing Association “Benny” Awards

Merkle took home three Benny awards for its work with clients Bank of America, Corporate Express and Volkswagen. The winning campaigns included the following:

* First Place: “Bank of America – Super Prime Acquisition” – Direct Mail, Acquisition to Existing Customer Category,
* First Place (tie): “Corporate Express EMOB Communications” – Direct Mail, Acquisition – Offer to Purchase Category, and
* First Place: “Volkswagen TDI Clean Diesel Launch” – Direct Mail, Creative Only Category.