Dogged Determination
The Michigan Humane Society planned an aggressive, integrated donor-acquisition campaign to grow its donor file — and stuck to it.
"It takes strong project management. You need somebody really focused on making sure that everything is deploying when it needs to deploy and it's got the right message."
However, those scenarios didn't deter MHS or Grizzard. They had mapped out a sound, meticulous plan, and they were determined to see it through.
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