Michigan Humane Society used an integrated donor-acquisition campaign to grow its donor file

By Joe Boland

Of course, with any acquisition campaign, the real payoff comes later on. MHS hopes to break even on the campaign at the 21-month mark. While it's too early to determine if that will be the case, the data suggests MHS is tracking very well. And MHS is doing everything in its power to keep those newly acquired donors engaged and active.