Dogged Determination

MHS put in a welcome series to new donors, starting with a written acknowledgment landing in-home within seven days of receipt. MHS also sends out impact and impression pieces informing new donors what their dollars are going to do or are already doing to help animals. It also incorporates loyalty pieces, newsletters and thank-a-thons. In fact, for this campaign, MHS had staffers embark on a three-hour thank-a-thon, calling donors and thanking them for their recent gifts.