Michigan Humane Society used an integrated donor-acquisition campaign to grow its donor file

By Joe Boland

"In a lot of ways, this campaign taught us a lot about who we were, helped us realize who we wanted to be and then helped us put some strategies in place to get there. The other thing that the campaign has shown us is that people really want to support organizations that are doing good things," Diffen says. "We had a number of people who have already given second and third gifts, giving through different portals.