Michigan Humane Society used an integrated donor-acquisition campaign to grow its donor file

By Joe Boland

"People who support an organization will be online donors. They'll be direct-mail donors. They'll be event donors. They'll be honor-giving donors. They want to find all those portals and support you in that way," she adds. "That's the ultimate goal. That's where you want people to be. You don't want to pigeonhole somebody and say this person is a direct-mail donor and that's where they're going to stay. You want to give them those opportunities to flourish within all parts of your organization."