Michigan Humane Society used an integrated donor-acquisition campaign to grow its donor file

By Joe Boland

Part of that strategic plan is looking at how MHS acquires new donors and what is needed to add more members to the donor file. So MHS began talking with its partner, nonprofit fundraising and direct-marketing communications agency Grizzard Communications Group, about some of the challenges it faces in Southeastern Michigan and what sort of things it can do to acquire new donors.